The Chilli Blog
This is a 4 parts guide on how to position your SaaS by listening to your customers, understanding your competitors and uncovering what motivates people to choose you instead of anyone else.
Lateral thinking refers to solving problems by a creative approach, typically through viewing the problem in a new and unusual light. The digital space is filled with ads, organic promotions and brand owners pushing the same offers over and over again. Do you remember the last time an ad stuck