The Chilli Blog

Let’s Go Beyond Just Selling: 10 Types of BOFU Content

Picture the classic scene across sales floors from films like “The Wolf of Wall Street”: a confident salesman throws a pen in the air and challenges an employee with the task, “Sell me this pen.” The scene is iconic. It gives us the idea that to sell—to truly sell—is to

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Content Strategy Not Working? Here’s What To Do About It

It seems like there’s a new blog post every other day to explain the importance of a differentiated B2B SEO strategy, or how to optimize your site for an upcoming push toward personalization. All of these topics are important to keep in mind. But the truth is, not many people

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Product-Led Content Should Not Feel Like Marketing

Most marketers and founders are afraid to sell through their content because it would feel too much like marketing. That’s because they don’t know how to create high-quality product-led content that helps, educates, and differentiates you from the sea of bad content. In this article, we’ll cover: What product-led content

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