The Chilli Blog
How to do Market Research for your SaaS
Before you start working on your next bright idea you have to go through the process of market research. I am going to show you a step-by-step guide you can easily follow before you start coding your SaaS (or paying someone else to do it for you). Don’t worry if
10 Steps for Scaling your SaaS Marketing Strategy
Having a scalable SaaS marketing strategy is about growth with purpose. It’s about taking advantage of opportunities that enable you to expand and grow your business, but that also make sense for your customers and keep true to your vision. But you don’t have to choose between being a small
SaaS Positioning 101 – How to stay on top of competitors with help from your army of spies
This is a 4 parts guide on how to position your SaaS by listening to your customers, understanding your competitors and uncovering what motivates people to choose you instead of anyone else.
Using Lateral Thinking to Promote your Brand
Lateral thinking refers to solving problems by a creative approach, typically through viewing the problem in a new and unusual light. The digital space is filled with ads, organic promotions and brand owners pushing the same offers over and over again. Do you remember the last time an ad stuck