The Chilli Blog
Product-Led Content Should Not Feel Like Marketing
Most marketers and founders are afraid to sell through their content because it would feel too much like marketing. That’s because they don’t know how to create high-quality product-led content that helps, educates, and differentiates you from the sea of bad content. In this article, we’ll cover: What product-led content
The Power of Community Content Promotion – How We Got 100 Beta Users in Two Days
Getting your first 100 users is one of the most rewarding achievements when building a SaaS product. But it’s also extremely complicated if you don’t know how to start. This article will share the exact steps we followed to get our first 100 beta testers. We also got priceless feedback
Choosing the Right Content Marketing Team for Your Startup – What to Consider
When I was working as an SEO in agencies, the first thing I did was start hiring writers. We were fortunate enough to get more clients right out of the gate, and I felt we could handle a lot more work. I had about 100 writers in my stable: a
B2B Content – How We Increased Wine Subscription Blog Traffic by 3,000%
At the beginning of 2020, a wine subscription company reached out to us wanting to expand in the B2B sector and offer subscriptions to companies and corporate events. At the time, the company had a steady stream of revenue and loyal customers. They were one of the top 3 wine
The “Alternative Page” Content Strategy – A Gateway To Conversions
Brands use the alternative page strategy to boost trust and “steal” clients from their competitors. Chances are you’ve seen tens of these pages and even bought some products because of them. There are 2 main reasons why founders may be reluctant of this strategy: They believe these pages trash-talk their
Content Differentiation Strategy – How to Ace it in the Age of Copycat Content
Companies are far more similar than they should be. That’s because they are attempting to be all things to all people. Each one has the same business model, the same marketing message, the same customer service, and so on. It feels natural that they would publish the same type of