The Chilli Blog
The “Alternative Page” Content Strategy – A Gateway To Conversions
Brands use the alternative page strategy to boost trust and “steal” clients from their competitors. Chances are you’ve seen tens of these pages and even bought some products because of them. There are 2 main reasons why founders may be reluctant of this strategy: They believe these pages trash-talk their
Content Differentiation Strategy – How to Ace it in the Age of Copycat Content
Companies are far more similar than they should be. That’s because they are attempting to be all things to all people. Each one has the same business model, the same marketing message, the same customer service, and so on. It feels natural that they would publish the same type of
Youtube Case Study – Scaling From 2k Views per Year to 2.4k per Day, in One Month
At the beginning of 2020, we took on the challenge of increasing the Kalari Lab’s YouTube channel. As you probably remember, that was when the worldwide lockdown started. In this case study, I will go over our Youtube optimization strategy that helped KalariLab scale from 2,000 views per year to
How We Generated a 9 Million Audience by Automating Pinterest SEO for an E-commerce Blog
Pinterest is an exploding channel for e-commerce companies and visual startups that can get you a ton of exposure and help build awareness. In 2019, Dan and I started a Pinterest account for Desige Decors, a blog dedicated to interior design. In 10 months, we went from 0 to over
How We Approach Content Marketing at Chillital
The sole purpose of content marketing is to generate business. At Chillital, we take over your content strategy, from concept to sales. We have over 12 years of combined experience in content marketing, SEO, and conversion rate optimization. The difference between other content marketing agencies and us? You will work
5 Messaging Techniques to Steal Your Competitors’ Customers
Stealing’s not cool, unless we’re talking about awesome techniques to steal your competitors’ customers and make the most of your marketing campaigns. Talking to your target audience is a fundamental aspect of any kind of marketing strategy. It allows you to understand the motives behind their buying decisions, and what