The Chilli Blog
How We Approach Content Marketing at Chillital
Writing for your best customer Why would a customer choose you? What are they seeking as they explore options? And what sets your product apart from the rest? This is what we plan to uncover during our research phase. Instead of automatically going after high-traffic keywords, we survey your team
How SERP Analysis Can Help You Stay Ahead of Your Competition
If you’re just getting started with content marketing and haven’t got access to huge budgets, the most important thing to start off with is SERP analysis. Why? Because the lack of it is what cuts a lot of campaigns short. Most SEOs develop content strategies based on keyword research tools
5 Messaging Techniques to Steal Your Competitors’ Customers
Stealing’s not cool, unless we’re talking about awesome techniques to steal your competitors’ customers and make the most of your marketing campaigns. Talking to your target audience is a fundamental aspect of any kind of marketing strategy. It allows you to understand the motives behind their buying decisions, and what
The Psychology of Selling – 7 Tips From Marketing Psychology
Humans seek pleasure and avoid pain. Our brains are hard-wired with this basic autopilot function, but we aren’t so simple as the self-important copywriters and gurus would have us believe. That’s why we, as marketers, should use psychology of selling principles to appeal more to our target audience. While there
How to Increase your SaaS Sign-Ups with Funnel Analysis
The fastest way of increasing your SaaS sign-up rate is to optimize your conversion funnel through A/B testing.
The changes you make to your website can have a positive impact or completely destroy your conversion rate.
8 Ways to Use Copywriting and Building Trust With Your Customers
One of the most important business skills you can learn is building trust between you and your customers. Adding value through relationships is the foundation of creating trust with others. By building and leveraging trust, you will be able to sign customers easier, resulting in stronger, more profitable relationships. When