When I was working as an SEO in agencies, the first thing I did was start hiring writers. We were fortunate enough to get more clients right out of the gate, and I felt we could handle a lot more work. I had about 100 writers in my stable: a
Companies are far more similar than they should be. That’s because they are attempting to be all things to all people. Each one has the same business model, the same marketing message, the same customer service, and so on. It feels natural that they would publish the same type of
At the beginning of 2020, we took on the challenge of increasing the Kalari Lab’s YouTube channel. As you probably remember, that was when the worldwide lockdown started. In this case study, I will go over our Youtube optimization strategy that helped KalariLab scale from 2,000 views per year to
Pinterest is an exploding channel for e-commerce companies and visual startups that can get you a ton of exposure and help build awareness. In 2019, Dan and I started a Pinterest account for Desige Decors, a blog dedicated to interior design. In 10 months, we went from 0 to over
Writing for your best customer Why would a customer choose you? What are they seeking as they explore options? And what sets your product apart from the rest? This is what we plan to uncover during our research phase. Instead of automatically going after high-traffic keywords, we survey your team
If you’re just getting started with content marketing and haven’t got access to huge budgets, the most important thing to start off with is SERP analysis. Why? Because the lack of it is what cuts a lot of campaigns short. Most SEOs develop content strategies based on keyword research tools
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