Copywriting Articles

5 Messaging Techniques to Steal Your Competitors’ Customers

Stealing’s not cool, unless we’re talking about awesome techniques to steal your competitors’ customers and make the most of your marketing campaigns. Talking to your target audience is a fundamental aspect of any kind of marketing strategy. It allows you to understand the motives behind their buying decisions, and what

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The Psychology of Selling – 7 Tips From Marketing Psychology

Humans seek pleasure and avoid pain. Our brains are hard-wired with this basic autopilot function, but we aren’t so simple as the self-important copywriters and gurus would have us believe. That’s why we, as marketers, should use psychology of selling principles to appeal more to our target audience. While there

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