Getting your first 100 users is one of the most rewarding achievements when building a SaaS product. But it’s also extremely complicated if you don’t know how to start. This article will share the exact steps we followed to get our first 100 beta testers. We also got priceless feedback we later used to refine … Read more
At the beginning of 2020, a wine subscription company reached out to us wanting to expand in the B2B sector and offer subscriptions to companies and corporate events. At the time, the company had a steady stream of revenue and loyal customers. They were one of the top 3 wine subscription businesses in their city. … Read more
Brands use the alternative page strategy to boost trust and “steal” clients from their competitors. Chances are you’ve seen tens of these pages and even bought some products because of them. There are 2 main reasons why founders may be reluctant of this strategy: They believe these pages trash-talk their competitors. This is FALSE. The … Read more
At the beginning of 2020, we took on the challenge of increasing the Kalari Lab’s YouTube channel. As you probably remember, that was when the worldwide lockdown started. In this case study, I will go over our Youtube optimization strategy that helped KalariLab scale from 2,000 views per year to over 2,400 views per day, … Read more
Pinterest is an exploding channel for e-commerce companies and visual startups that can get you a ton of exposure and help build awareness. In 2019, Dan and I started a Pinterest account for Desige Decors, a blog dedicated to interior design. In 10 months, we went from 0 to over 893,000 engaged audience and 16M … Read more
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