A Spicy Recipe for Content Marketing
Chillital helps growing SaaS and startup companies increase revenue through best-in-class content marketing and strategy.
“Chillital has become a vital part of our time and essential for our future growth.” – Adam Phillips, CEO KalariLab
Product-led content strategies
We’re fighting against a system that no longer works. With every day that goes by, it gets harder to grow profitably.
Customers are more likely to listen when they feel respected and listened to. Not many product owners have been quick to embrace this new trend. Companies are still obsessed with mass-produced content at the expense of long-term retention and profit.
The best content lasts for years. In order to achieve it, you need a repeatable process that builds relationships.
You need to stand out from the crowd and provide a great brand story to your customers, or someone else will.
How do you fight against this?
We don’t want to waste time with rehashed, generic content. Instead, we want to give your business a competitive advantage and help you attract more readers and convert them into customers.
Not by gimmicks and tricks, but by being better at understanding customer needs and human behavior.
How Chillital can help you grow
It’s not just about writing an article, it’s about creating a cohesive content strategy that takes you through all stages of the process, from planning to conversion.
We know your audience and the challenges they face.
We spend the equivalent of one full work day per blog post getting to know your customers before writing a single word.
Buyer personas are outdated. We work with people, for people. We don’t just type whatever comes to mind. Instead, we start with the research needed to understand your audience.
No surprises, no excuses. We develop a 90-day content plan with deliverables so content goes on as planned.
We look at each piece of content and brainstorm ideas, taking into consideration company or client needs, gaps in the content calendar, trending topics and seasonality.
However, we always leave room for changes, when needed.
We build high quality data-driven content for your website. The type your customers want to read and the search engines love.
When you share interesting facts, you reverse engineer people’s search intent and help them consume information that they may have assumed was hard to get otherwise.
Data-driven content is a lot like building a house on a strong foundation. It’s essential for ranking your pages and driving traffic back to your site.
Just as it’s crucial to have a well-thought-out and constructed content strategy for your online presence, the same goes for content promotion and distribution.
Content promotion acts as your virtual mouthpiece, bringing attention to your great content that already exists on your website.
We work with you to analyze and find the most relevant social channels for your target audience, by using a combination of tactics instead of relying on just one platform.
Data does not lie
YouTube traffic increased by 4 digits
Content is not just about articles, but videos too. We worked with a YouTube channel and helped the team get more visibility through SEO and copy optimization.
In just 3 months we managed to:
– increase views by 4,391% (that’s over 4 thousand percent);
– increase CTR by 78%;
– increase subscribers by 5,246%.
Doubled the revenue of an online course
4 digit increases are once in a lifetime events, but doubling the revenue happens quite often. An online school asked us to help optimize their website and messaging.
This resulted in:
– 12% decrease in churn rate;
– 50% more sign ups for their monthly subscription;
– 103.5% increase in monthly recurring revenue.
Getting to know the ideal customer resulted in 43% higher revenue
Perhaps the easiest way to get a quick boost in revenue is to use the same language on your website as your ideal customer uses every day.
Data showed that people didn’t really understand what this app was about.
We fixed the copy and got:
– 14% less churn;
– 43% increase in revenue;
– 1,923% increase in free trials started.